The idea is so appealing that authors and thinkers of every type – from Salman Rushdie to Dominic Cummings – now have a Substack presence. In a world of flimsy social media, Substack is a place where long-form writing can flourish. (You can be a non-paying subscriber but you can then only read a limited amount of content.) Chris Best, the company’s CEO, says the platform aims ‘to allow writers and creators to run their own personal media empire’.
If you are new to Substack – the US site that lets independent writers and podcasters publish directly to their audience and get paid through subscriptions – you are about to be very grateful to us for putting it on your map.Įstablished in San Francisco in 2017, Substack has over 500,000 paying subscribers today.
